S E P T E M B E R 2 2 - 2 3 , 2 0 2 0
Email Camp 2020
A free, virtual event of marketing and technical keynotes and best practices over the course of two half-days.
D A Y 2
Tech Talks at the Workshop
September 23 - 9:30am - 1:00pm CST
Campfire sessions for developers and technical product managers. Discover how to build reliable systems and find out how to best integrate email into your app.
D A Y 1
Marketing Assembly in the Mess Hall
September 22 - 9:30am - 1:00pm CST
Calling all marketing campers! Meet us in the Mess Hall to hear from industry experts and Mailstaff counselors on all things email marketing.
Director of Marketing
@Customer.io
Alex Patton
Paresh Mandhyan
Director of Marketing
@VWO
Sue Cho
Head of Lifecycle Marketing
@Calm
Featured Speakers
E M A I L C A M P
Crack the code. Discover how other brands built reliable systems and get actionable tips for yours.
Build better apps
Humanize your email program
Build strong connections. Make the inbox a healthier, friendlier space for your email subscribers.
Boost your email ROI
Hit a perfect bullseye. Learn how to optimize and growth hack your email marketing for better ROI.
Some things you can only learn at summer camp. Join us this September for some insightful keynotes and campfire sessions, and gain the skills only camp can give you.
Summer’s not over yet. Join us at Email Camp 2020.
C L A I M T H E T O P B U N K
Register Now
E M A I L C A M P
Some things you can only learn at summer camp. Join Email Camp on both days, register for just one, or attend only a few sessions to create your own camp experience.
Frequently Asked Questions
E M A I L C A M P
Email Camp is a free digital event for marketers, product leaders, and software developers working with email. Over two half days, we will explore both the world of email marketing and the technical side of email through various sessions led by industry leaders, successful brands, and members of our team.
What is Email Camp?
Nothing. That’s the best part! Email Camp is free, all you need to do to join is register here for Day 1: Marketing Assembly in Mess Hall or here for Day 2: Tech Talks at the Workshop.
How much is it?
If you want to learn more about Email Camp, feel free to drop us an email at events@mailgun.com
Who do I contact for more information?
Of course! We know it’s hard to find the time to attend a half-day event, so we’ll send you the agenda in advance so you can choose the sessions that will be most valuable for you. You can also pick sessions from different days to create your own customized camp experience.
Can I join for just a few sessions?
Yes, Email Camp will be recorded and available on our website once the event is over.
Will Email Camp be recorded?
R E G I S T E R F O R D A Y 1 , D A Y 2 O R B O T H
Customize your Email Camp experience
Jamie Smith
Director of Client Acquisition @Modernize
Calvin Sellwood
Product Marketing Manager @Blueshift
Matthew Smith
Senior Designer, Founder
@Really Good Emails
Kate Nowrouzi
VP Deliverability
@Mailgun
Marketing Day Agenda
S E P T E M B E R 2 2 - 8 : 3 0 A M - 1 2 : 0 0 P M C S T
9:35 AM - 10:00 AM
Stargazing: What Does The Future Hold For Q4 Sending?
Kate Nowrouzi (Mailgun), Marcel Becker (Verizon Media), Alex Brotman (Comcast)
Historically Q4 is the busiest time of the year in the email marketing world. Due to COVID-19 a lot has changed. During this session we will explore how to navigate and be ready for a joyful holiday season during global pandemic!
11:15 AM - 11:40 AM
First Aid Training: Building Empathy Into Your Email Lifecycle
Alex Patton (Customer.io)
Empathy is a core principle for many Product and Design orgs; empathy should also play an important part in your Marketing strategy, especially when it comes to emails. In this talk, I'll go through specific examples of how exhibiting empathy changed our email campaigns, the businesses impact of those changes, and how you can incorporate similar changes in your email campaigns.
10:40 AM - 11:05 AM
Adventures in Experiment-led Growth: Strategies to Optimize Your Conversions
Paresh Mandhyan (VWO)
In this session you will learn more about: A/B Testing, Personalization, Segmentation, Integrating email marketing in overall user experience, and the role of integrated tech stack.
10:05 AM - 10:30 AM
Hiking Trails: Omnichannel Marketing To Reach Your Audience
Calvin Sellwood (Blueshift)
Consumers today want personalized experiences across every touchpoint, but actually meeting these expectations is no easy task. Join us to learn how B2C brands can activate their first-party data to deliver unique experiences for every user and how Blueshift and MailGun are positioned to orchestrate omnichannel journeys.
11:50 AM - 12:15 PM
Breakout Session 1: Make Your Own Template: Coding with MJML
Nico Garnier (Mailjet)
Gmail, Yahoo, Outlook... With each their own rendering engine, creating responsive emails that work well across all email clients is still a struggle in 2020. Luckily, MJML empowers you to create a responsive email compatible with all email clients in a matter of minutes. Join us for a live-coding session to learn how to use it!
11:50 AM - 12:15 PM
Breakout Session 2: The Marketing Pocket Knife: Growth Hacking Your Marketing Strategy With Email
Nick Lafferty (Mailgun)
Learn how Mailgun uses email to grow our business. From using an onboarding email to generate sales leads, to A/B testing the welcome sequence, to building a review generation machine. Join Mailgun’s growth marketing expert as he walks through these problems in detail, and how he solved them.
12:25 PM - 1:00 PM
Mindfulness & Meditation: The Mental Inbox
Matthew Smith (Really Good Emails)
We connect with our customers’ emotions when we move from transaction to relationship. We build loyalty, trust, and connection by solving our customers’ real problems with our products and communicating those solutions through email. Come with us as Matthew Smith guides you into your customers’ mental inbox.
Technical Day Agenda
S E P T E M B E R 2 3 - 8 : 3 0 A M - 1 2 : 0 0 P M C S T
9:35 AM - 10:00 AM
High Ropes: Starting Your Email Program Strong
Ashley "ARod" Rodriguez (Mailgun)
Want to ensure your email approach is strong? Lets review how important it is to establish and maintain a proper IP and Domain reputation.
10:05 AM - 10:30 AM
Building Your Campfire Kit: Customer Feedback Loops To Fire Up Your Product
Jamie Smith (Modernize)
Most product managers understand the value of generating customer feedback to improve their products and services but it takes a ton of time and effort to get the right feedback. Join us to learn how to build a customer feedback loop using email today. In this session, you'll learn what a customer feedback loop is, what types of measurement you can use through customer feedback loops, and how to get started today on building better products with customer feedback.
10:40 AM - 11:05 AM
Puzzles & Codecracking: Finding The Best Time To Send That Email
Chris Farmer, Eric Trinidad (Mailgun)
Join us as we explore email camping necessities and we pull out our maps and compasses to guide us in maximizing campaign engagement.
11:15 AM - 11:40 AM
Fireside Chat: How Calm Drives Engagement through Email - Interview
Sue Cho (Calm), Nicole Jacobson (Mailgun)
What does it actually take to build a data-led, customer-driven email program? Join the conversation with Calm’s Head of Lifecycle Marketing, Sue Cho, as we explore the challenges inherent with wrangling data, studying human behavior, and managing executive expectations.
11:50 AM - 12:15 PM
Breakout Session 1: Mess Hall Methods: Powering A Snack Machine By Email
Anton Efimenko (Mailgun)
Learn more about email and IoT. Let's take a closer look at how to power the physical world with email.
11:50 AM - 12:15 PM
Breakout Session 2: Woodworking: Building A Validations Service
Jorge Miramontes, Alan Erwin (Mailgun)
In this session, we will provide insight into our customer considerations and approach toward building a secure, accurate and performant validations service at scale.
12:25 PM - 1:00 PM
Email Camp Trivia: Deliverability Best Practices
Nick Schafer, Kate Nowrouzi, Jonathan "JT" Torres (Mailgun), Neil Kumaran (Google)
Interactive session covering assumptions and misconceptions of email deliverability + general deliverability best practices.
11:50 AM - 12:15 PM
Breakout Session 3: Basic Survival: The Story of Influx
Derrick Wippler (Mailgun)
How we implemented a new SMTP server in record time. A technical dive into some of the problems we encountered and performance challenges and how we overcame them.
Neil Kumaran
Product Lead
@Google
Marcel Becker
Director Product Management @Verizon Media
Alex Brotman
Sr. Engineer, Anti-Abuse
@Comcast
