Decoding the Google and Yahoo updates for maximum impact

Yahoo and Gmail are tightening up authentication requirements. Are you ready for these changes? It's time to reimagine your email strategy. The inbox awaits. 

Yahoo and Gmail are implementing crucial changes in their email authentication protocols for 2024 to enhance inbox security. Both platforms are now requiring additional verification measures, such as Domain-based Message Authentication, Reporting, and Conformance (DMARC) policies and DomainKeys Identified Mail (DKIM) signatures. These changes aim to bolster email security by ensuring that incoming emails are authenticated, reducing the risk of spam, phishing, and other malicious activities, ultimately improving the delivery of legitimate emails to users' inboxes

Your go-to source for Google and Yahoo insights

• Webinar: Understanding new sender requirements: A fireside chat with Yahoo & Google
• Bulk Sender Checklist
• Email Authentication in 2024 Guide
• Understanding Gmail and Yahoo’s new standards for senders
• Podcast: The big email standards update from Yahoo and Gmail with Marcel Becker of Yahoo
• The basics of SPF records
• The basics of DKIM
• The basics of DMARC

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What does this mean for you?

These changes are highly likely to impact your sending strategy. Your sending domains must be verified by SPF, DKIM, and DMARC prior to February. Double check your records within Mailgun now to avoid any disruptions and review your current sending strategy to see if any other actions need to be taken in comparison to the new guidelines.  

Learn more

• Mailgun Optimize releases updates to monitor authentication success rates
• Gmail and Yahoo’s 2024 inbox protections and what they mean for your email program
• Gmail to remove inactive accounts: Don’t let it impact your deliverability

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